THE INFLUENCE OF E-BOOKS ON PRINT BOOKS: TRENDS IN E BOOK POPULARITY, GROWTH, AND FUTURE OUTLOOK

Аннотация

This study aims to identify the preferences of the net generation readers
in print and electronic media activities and to investigate the impact of e-books on
the printed books, and try and see if printed books are being gradually replaced by
electronic one. The survey method of research was applied to conduct the study
and questionnaire was used as a data collection tool. The stratified random
sampling technique was employed for selection of participants. Comparing
readers’ preferences between reading a printed book and electronic media, it seems
that e-book Growth is slowing, but still substantial, and the majority of book
readers believe that e-books will become more popular than the printed books in
the future